Saturday, 2 May 2009

More Bad News for Champagne

Despite all the hype about the tasting of the world’s oldest bottle of champagne this week by Perrier Jouẽt, the industry has been dealt a blow with Moẽt Hennessy Champagne reporting a slump in their sales of 35% in the first three months of 2009, according to Decanter (you can read the full article here Brands under the Moẽt Hennessy umbrella include some of the most luxurious champagnes like Moẽt & Chandon, Veuve Cliquot, Ruinart, Mercier and Krug.

Is this a sign that the global economic downturn has hit the luxury good market? Or could it just be a post-Christmas slump? And could this be why Louis Vuitton Moẽt Hennessy is rumoured to have held talks with Diageo about the possible sale of its wine interests? Though, I must stress this has been denied by both parties.

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