Monday, 18 May 2009
red truck wines Mini Barrel
Apart from getting the opportunity to taste lots of fantastic wines at the London International Wine Fair I also got to take a look at some new packaging. There was the wine can from REXAM, and the wine carton with a straw…..though that looked more like a carton of juice which I’m not entirely sure is a good idea!
One very innovative type of packaging that caught my eye was the mini wine barrel from red truck wines, Sonoma, California. It looks like it sounds, (and the picture shows) a mini barrel. This is an alternative to the traditional three litre bag in box (otherwise known simply as wine in a box), holding the equivalent to four standard bottles of wine. The best bit is, once opened it will keep the fresh for around 40 days.
Unfortunately the mini barrel isn’t available to UK consumers yet. However after speaking to one of the guys on the stand, I found out they are looking to introduce it into the UK in about a year’s time, once they’ve worked out a few figures!
Guys please try and get it over here as soon as possible!