Thursday, 4 June 2009

Kiwi World Domination!

Sorry I've not posted for a while....I've had an influx of visitors and too much wine! Hopefully most of which will make it on to this blog at some point! But anyway, back to today's proceedings.Having already commented on the rise of New Zealand wines popularity in the UK, I was thrilled to read one of the latest articles on Decanter online. Apparently even America has caught on to the delights of New Zealand Sauvignon Blanc. Nobillo of Marlborough has become the number one selling Sauvignon Blanc brand in the US, taking over from Kendall Jackson of Napa Valley. This has come from an IRI sales survey for April, based on volume.

Joe Stanton, chief executive of ConstellationNZ said topping the US Sauvignon Blanc sales had been the company’s main goal since launching the brand six years ago. They have been meticulous in every detail of the packaging, choosing the more popular flint white glass rather than the more traditional French green glass bottle. They also bucked the trend putting New Zealand wines under screw cap and sealing the wine under cork.

Does this mean that a new benchmark has been set for Sauvignon Blanc? I’m not sure. Personally, I don’t think that it’s quite there yet, but I think many producers in the old world will be assessing what they are doing from the vineyard to the winery, to ensure that they are producing the best wine they can. After conquering the UK, and now the USA, the Kiwi’s seem to be out for world wide Sauvignon Blanc domination, and good luck to them! They really do produce some of the best examples of what Sauvignon Blanc is capable of!

1 comment:

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