Thursday, 6 August 2009

New Wine Bottle Formats

Firstly, let me apologise for the lack of posts lately, I’ve had a busy couple of weeks at work! So, on my first day off, in what feels like forever, I’ve been trawling through my inbox, deleting all the rubbish you get sent these days, and trying to catch up on the news. That’s where I came across several articles’s in Harpers and Decanter about new product launches for wines in smaller bottles.

The first new product comes from Lanchester Wine Cellars. The new Inspiral range of red, white and rose varietals will all come in a 187ml spiral shaped plastic bottle, which are supposed to have been designed to attract your attention. The bottle also has excellent green credentials, being fully recyclable, reduced in weight, emissions and carbon footprint. Let’s just hope the wine lives up to expectations after seeing the packaging.

The other comes in the form of a 100ml screw cap test tube. Not a new design, however, a new concept of packaging for Sauternes! Grand Cru Classe property, Chateau d’Arche, is planning to launch its second wine, La Perle d’Ardech, in this form in nightclubs across Bordeaux and Singapore in September. Supposedly aimed at the younger generation who don’t know about it, or who think it’s too expensive, the aim is to offer an alternative to Vodka. They are also looking at creating vintage box sets for tourists.

Will these take off? Honestly, I’m not sure of the Inspiral range; it will all depend on the price. As for the test tubes of Sauternes, in the right location (probably very exclusive nightclubs), then yes, yes I do! I’d certainly give it a go!

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